Kikz
Sparkling Cold Brew
Madrid, Spain.
2024
Creative Direction
Brand Identity
Art Direction
Campaign Development
CGI Production
“Build our brand from scratch.” That was the very first brief we got from Kikz. To make its grand entrance into Spain and the EU, this sparkling cold brew needed to stand out in an oversaturated market filled with well-established competitors. Our objective was to catch the attention of Gen Zers not only through the product’s combination of ethically sourced coffee with natural additives, but through bright, striking visuals.
Naming
& Branding
Taking inspiration from the zebra, who boasts the most powerful kick in the animal kingdom, Kikz was born. The brand was developed to draw attention in the already-crowded energy drink segment. A bold logo and a vibrant color palette resulted in unmistakably playful branding
The Can
The cans’ eye-catching design features horizontal lines that represent a modern take on the zebra’s fur. The lines circle the can to connect with the logo, matching the weight of the logo’s custom font.
Introducing a new range of invigorating tastes like the Kikz Power Vanilla, the OG flavor with 102g of caffeine for a quick energy boost, the Kikz Mindful Tonic sporting an extra 90 mg of L-Theanine for a cognitive kick and the Kikz Focus Coconut with 25 mg of Ginseng for improved concentration.
The Ads
We developed a series of concept ads announcing the brand’s launch. Showing the cans interacting with a real zebra and accompanied by fresh and fun headlines, these memorable key visuals were designed to be the talk of the town and could be spotted around Spain’s main cities.
