Time Meets Tide: Bringing the Seafarer to Life for TAG Heuer

When everything clicks, you feel it. And we for sure felt it with this reel for the new TAG Heuer Carrera Seafarer. From scriptwriting and art direction to animation and voiceover, we were determined to create an asset that would catch the viewer’s attention from the get-go while translating both the watch’s heritage of mid-century sailing and the brand’s legacy through captivating, vintage maritime design.