Tag Heuer

x Porsche Rallye

Saint-Imier, Switzerland.

2025

Much more than a demonstration of motorsport innovations, the 1965 Monte Carlo Rallye set the stage for one of racing’s most iconic collaborations. While the Porsche 911 revved its engines in preparation for the track, on its dashboard, the Heuer’s Rally Master set was wound to the highest precision. To immortalize their shared legacy, TAG Heuer entrusted us with crafting this heritage-fueled piece.

Porsche’s 911 made its debut at the 1965 Monte Carlo Rallye to weigh its performance against traditional racecars in a test of skill and endurance. Legendary drivers Herbert Linge and Peter Falk depended on the precision of Heuer’s Rally Master set to slice through every curve. Defying the odds, they finish 2nd in class and 5th overall. 60 years on, TAG Heuer celebrates this historic moment with their TAG Heuer Carrera Chronosprint x Porsche Rallye.

Racing past a million views, this turbocharged piece surpassed all expectations, just like the icons who inspired it. From conceptualizing and drafting the script to perfecting the design and animation, every aspect of this piece aimed to tell an engaging story that would energize and captivate viewers.